HSJ Industries started out as a manufacturer of decorative raw materials for cakes, cupcakes, chocolates, doughnuts and other desserts with the goal of revolutionizing bakery décorations with their products including luster dust, sugar sprinkles and food colors.
Creativity is unrestricted in the baking and confectionery industries. Decorations of cakes, cupcakes, and other confections are as important for their appearance as for their flavor that grabs customer attractions as well. Decoration is essential to enhancing the finished product, whether it is a wedding cake covered in glittering gold and shimmering silver or a birthday cake sprinkled with sugar balls and vermicelli. This is the area in which HSJ Industries, operating under the Kemry brand, has established itself.
High-quality bakery decoration items, such as Luster Dust, Sugar Sprinkles, Liquid Food Colors, and Synthetic Food Colors, are the specialty of HSJ Industries, an Indian company. Professional bakers, confectioners, and home baking devotees all turn to Kemry because of its dedication to quality, innovation, and accessibility. We will examine Kemry’s history, merchandise, e-commerce approach, and social media and exhibition presence in this blog.
Kemry has always prioritized innovation, safety, and quality. The best components are used to make their food coloring and decorative goods, which guarantees that they satisfy the strictest industry standards. The company has established a solid reputation for offering creative decoration solutions to bakers, both professional and amateur.
Product Portfolio: A Perfect Blend of Color and Creativity
Kemry offers a vivid range of products customized for bakers, chocolatiers, and dessert lovers. Here’s a deep look at their offerings:
Luster Dust is one of Kemry’s most popular products, designed to add a metallic and shimmering effect to baked goods and confections. Available in a 27+ variety of shades like gold, silver, copper, bronze, and more. It is widely used to give a shimmering & luxurious touch to cakes, cupcakes, chocolates, and even beverages. Whether dusted dry or mixed with liquor for painting, Luster Dust transforms ordinary confections into extraordinary works of art.
Sugar Sprinkles are a must-have for any baker looking to increase the visual attraction of their desserts. Kemry manufactures:
- Sugar Balls (Golden, Silver, and multi-Colored)
- Gems
- Vermicelli (Thin rod-shaped Sprinkles)
- Stars, Hearts, Beads, and Rods
- Sprinkle Mixes (Customized Blends)
Kemry’s varieties of sprinkles are perfect for decorating cakes, cupcakes, chocolates, doughnuts, and ice creams, making them attractive to both children and adults.
Kemry’s Liquid Food Colors are formulated to add bright and vibrant hues to desserts. These colors are widely used in:
- Icing and frosting
- Jellies and candies
- Doughnuts and syrups
- Chocolates and other confections
Kemry ensures that their liquid colors are safe, consistent, and easy to use, allowing bakers to create colorful masterpieces effortlessly.
With 88% dye content, Kemry’s Synthetic Food Colors are among the most required products in the market. These are used extensively in the food and beverage, bakery, and confectionery industries, providing long-lasting and vibrant hues to a variety of products like candies, mayonnaise, jellies, yoghourt namkeens and more.
Kemry additionally provides unique decorative combos to meet the needs of seasonal trends. This helps bakers add a festive touch to their creations by providing theme-based sprinkles and decorations for events like Valentine’s Day, Christmas, and weddings.
E-Commerce Strategy: Making Bakery Decorations Easily Accessible
Kemry has expanded the market for its products by utilizing the potential of e-commerce. The company uses a multi-channel approach to sell its goods, using:
- Official Website: Customers can purchase directly from www.hsjind.com which offers free shipping on orders over ₹999 and attractive discounts.
- Amazon, Flipkart, and Meesho: Kemry makes sure that its clients can easily get their baking decorative materials by listing its items on these well-known e-commerce sites.
- Promotional Campaigns: The brand frequently runs promotional offers, including “Buy 1 Get 1 Free” deals, Flat 25% off and seasonal discounts, encouraging more purchases.
- Secure Payment & Quick Delivery: With multiple payment options and efficient delivery services, Kemry makes online shopping hassle-free for its customers.
Social Media Presence: Engaging with the Baking Community
Kemry understands the power of Social Media Marketing and actively engages with its audience on various platforms. Their Instagram handle (@kemrylusterdust) is particularly popular, where they:
- Share Product updates and decorating tips
- Announce new launches and discounts
- Feature customer creations using Kemry products
Additionally, they use platforms like Facebook, LinkedIn, Twitter, Pinterest, and YouTube to interact with their audience, providing inspiration and ideas for bakers worldwide.
Conclusion
For a number of reasons, Kemry has become an established brand in the bakery decorating sector:
- Premium Ingredients: Guaranteeing greater performance and safety.
- Wide Selection of Products: They carry everything a baker might ever need, from dust and sprinkles to food coloring.
- Competitive prices that do not sacrifice quality are offered by affordable pricing.
- Robust E-Commerce Presence: Enabling easy access to products throughout India.
- Engage the community actively through social media and exhibitions.
HSJ Industries (Kemry) has become a leader in bakery decorative goods in a time when baking is both an art and a science. Kemry is a one-stop shop for all your decorating needs, regardless of whether you are a professional chef, home baker, or company owner. One sprinkle at a time, Kemry continues to influence the baking industry with their creative product line, customer-focused philosophy, and robust online presence.
Check out Kemry’s selection at hsjind.com if you are searching for high-end bakery decoration supplies, and give your creations a magical touch